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Ways to grow your business at no extra cost

Lisa Pribik
Head of Marketing at RE/MAX Europe

Ways to grow your business at no extra cost

There’s a saying in business that when things are going well you should advertise, and when times are hard you MUST advertise. While this still holds true there are some low-cost and even no-cost ways you can build your reputation and your business.

If you’re just starting out in the real estate sector keep reading, this blog article will be especially useful for you.

Open houses

Creating an open house event puts you in the heart of your community, shows that you’re willing to connect on a personal level with potential buyers, and is a great opportunity to start conversations about real estate.

Remember, not everyone who attends an open house is interested in buying right now, but they will certainly remember you when the time comes for them to sell their current home.

Customer reviews

Nothing supports your services and expertise more than a chain of positive customer reviews. Now is a great time to follow up with past clients, see how they are getting on and casually ask if they would like to review your Google My Business page.

Bonus tip: Learn how to set up a Google My Business page and generate leads at no extra cost.

Email newsletter

With so much talk around being present on social media (yes, see below), it’s easy to neglect one of the most reliable ways of delivering value to your customers. Email does not rely on algorithms and is opened by those who already want to read your content.

Building a newsletter list takes time, so it’s best to start as soon as possible. However, there are a few things to keep in mind before you start collecting contact details.

How often is my newsletter going out? Be sure not to spam. What value will it have? Insider tips, community news, market updates? Make sure it’s not too long, and always has something new to say.

Social media

When we mention social media here, we don’t mean creating paid ads or copying content from your newsletter. Instead, focus on the ‘social’ aspect of social media and engage with other professionals or influencers working in your niche.

In times of uncertainty, it’s important for experienced professionals to stick together and share experiences. Pick 10 individuals you feel are doing good things in your area or niche and interact with their content for two weeks. After that, send them a direct message to explore any opportunities for collaboration.

You’ll be surprised how many business opportunities can be created from interactions on social media. All at no financial cost..

Personal notes

Everyone loves the personal touch, and customers are more likely to remember and recommend you if they feel special. Take the time to prepare a personal message for past customers or clients who are about to buy/sell.

As well as being an excellent way to increase your chances of referral business, it’s also a sure-fire way to increase brand sentiment.

Buyer/seller seminars

Want to showcase your local expert status and industry knowledge in one place? Setting up a buyer or seller seminar is the perfect place. While this will require some financial outlay for a venue, refreshments and marketing materials, seminars on buying or selling a home generate conversations.

Make sure you provide attendees with real value they can take away and implement when selling or looking for a home. However, the underlying message should always be it’s easier with a RE/MAX professional by their side.

Free home valuations

It’s tried, it’s tested, it works. Even if potential customers aren’t selling yet, everyone wants to know what their home is worth. They may not be ready to sell up just yet, but life can get busy, and if you make a good impression at a free home valuation, they’re not going to waste time looking for someone new.

Community involvement

Similar to an open house event, it’s important to get out there and be seen in your local community or farming area. Make potential clients aware that it’s not always about business, and a RE/MAX Agent is willing to pitch in and make the area they are selling homes in a better place to live. Just make sure your RE/MAX t-shirt and cap are visible!

Please Note: While RE/MAX Europe has compiled the information on this page diligently and to the best of its knowledge, RE/MAX Europe does not assume any liability for the accuracy of the information or for any damages resulting from the use of the information.

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